What kind of website construction can be regarded as a marketing oriented website construction? The so-called marketing management and sales, marketing website is to be able to promote the operation of the company's business sales site construction.
Website construction of the operating functions of the JiaNet that is mainly refers to the brand and reputation of the business. Corporate website may not enhance the management of the company, also cannot ascend the production and operation of the company, but website construction to enhance the role of enterprises in the minds of the brand and reputation image, far higher than the enterprise through traditional media or VI products can achieve the effect. Because the site construction from the geographical, time or display form and other aspects than the traditional media and other channels of brand and reputation management advantages more obvious. Not any one of the traditional media can achieve 7*24 hours without geographical restrictions through text, pictures, 3D animation, multimedia and other forms of corporate brand reputation.
With JiaNet professional senior engineer through the enterprise website construction for human nature of organic planning and integrated into the enterprise culture, let the site construction no matter from the page image display effect, the use of convenience, and from the site itself conversion rate, etc., to maximize the promotion of corporate brand and reputation of the business results. With the development of JiaNet technology, the engineers through the website background program and the front page of the professional optimization of the production process, the realization of the site program whether from the implementation of the performance or from the promotion of SEO to further consolidate and enhance corporate brand and reputation of the business effect.
However, good things often have a double-edged sword, if the pursuit of low-cost and neglect the quality of the site construction effect, then it will also be the same brand of corporate brand reputation caused by unexpected damage. For example, when the user to open the company's website, see the site planning messy, design, rough, ugly, more non corporate personality reflects the cultural characteristics. Even if the enterprise is a very good mature enterprise, then may be in the impression of the user has only left a small workshop style image. Thus, the negative effect of the brand and reputation of the enterprise is created.
Beijing website construction of the sales function plus the JiaNet said: mainly refers to the website construction through the Internet to promote the enterprise product services, to promote the enterprise's own business volume of substantial leap. Website construction to achieve the sales function, first of all to do a good job of network promotion. At present, there are many ways to promote the network, but there are two kinds of ideas, which are not active or passive. The initiative to promote the narrow sense is through the mail and other means of direct drainage to the site construction; passive promotion that through Baidu and other search engines, web directories and other traffic flow inlet to receive traffic. Only attract traffic (that is, the eye) website construction is possible to achieve the value of sales function. No flow site basic planning and design, no one can see also equal to zero.
Since 12 years, the JiaNet has begun to focus on the accumulation of various resources in the Internet marketing, so far have established their own initiative to promote marketing database and the passive marketing technology team. With many years of accumulated resources and technology advantages, for each site to build a marketing website to create a full range of marketing oriented website building products, for the establishment of corporate brand reputation and the actual results of the establishment of a strong impetus to inject strong. And the goal is to help small and medium enterprises through the Internet, information technology to achieve their own goals!!